TiVo tests pop-up-style ads

Yesterday TiVO began testing interactive advertising that works like pop-up ads that are common on the internet. This was done as TiVo looks to bring some compromise to the table in order to please advertisers who are dismayed with the devices ability to skip over ads during TV programs and fast foward through entire shows.

The company confirmed late Monday that it released the first in a series of advertising features to a random and limited number of subscribers to the digital-video recorder service. The first test feature--a tag--pops up on the screen when a viewer is fast-forwarding through an advertisement.

If viewers press the thumbs-up or select button during the half second the tag is displayed, they will be redirected to a menu that leads to more information about the advertised product. The tag takes up about 25 percent of the screen, according to the company. TiVo said it is working with only one advertiser, a movie studio, on the trial balloon.

Full Story @ cNet