Google's Monopoly On Adsense Over?
Interesting Article by Jay Currie over at techcentralstation.com

Google's website advertising program, Adsense, is about to have some fairly hefty competition. Yahoo is testing a "long tail" ad words scheme.

Markets thrive on competition and Google's first mover domination of the adwords market has been inviting a serious challenge for some time. A billion dollars a quarter is enough money to tempt new entrants.

Google and Yahoo and Microsoft already compete on search word advertising; but on the literally millions of websites which display "ad strips" Google has enjoyed an effective monopoly. Exploiting first mover advantage, Google has its Adsense code on everything from the New York Times to TCS (over to your right) and little blogs and websites which may get all of 20 hits a day....

Read Full Article Over at [TCS]